Technology is changing how we do business. How does social media and the internet impact where and how you reach your customers, your users, or your community? Where are you stuck in getting the word out on what you are engaged in? What is the message you want to convey to others? On Monday, May 24th the Global Abundance Alliance is sponsoring a Workshop on Public Relations and Internet Marketing from 9:00 AM to 4:00 PM at the Terrace Cafe at Best Western El Rancho Inn in Millbrae, California. For individuals in the Bay area who could use support in public relations, getting their message out or who are just getting their feet wet in technology and social media - this workshop is ideal and priced right at $35.00 for students, $50.00 for GAA members, and $60.00 for non-members who register by May 16th. That cost includes a lunch during the workshop. Workshop fees go up after May 16th.
Below is the Workshop Agenda, Objectives as well as what participants can do to be prepared for the Workshop and getting the most value. More information is available on the wiki site: http://globalpromises.wikispaces.com/Workshop2010 or contact me for more information. I will be presenting the workshop for the GAA as a service and contribution to the public.
Overall
mission of the workshop:
To empower individuals in getting their message out to the communities they
want to be connected to and reach.
Getting
Your Message Out: Public Relations 101 and Social/Internet
Marketing
This workshop is designed to empower
individuals with the logistics and specifics of how to get their message out to
the communities and people they want to reach.
Agenda:
9:00 AM - Welcome & Workshop Structure
9:45 AM - Setting the Stage for getting your message out
11:15 AM – Technology Basics
12:00 PM – 1:00 PM Lunch
1:00 – Technology Basics – continued
1:30 PM – P.R. Agency Secret Weapons
& Resources
2:30 PM – Putting It All Together
3:00 P.M. Questions & Answers
& Hands-On Feedback
4:00 PM – Workshop Concludes
Objectives
of the Workshop:
1. To explain and explore basic and
advanced aspects of Public Relations and internet and social marketing in
today’s environment.
2. To identify elements that are critical
to success in a P.R./Internet marketing environment.
3. To identify areas of opportunity to
grow and develop action plans with the P.R./Internet marketing area.
4. To identify resources for support.
5. To create a positive feeling of
excitement and enthusiasm and a ‘can-do’ attitude among the participants.
6. To address resistance to technology.
Participants
will be able to:
1. Expand their understanding of
PR/Internet marketing in today’s environment.
2. Expand their vocabulary relative to
PR/Internet marketing.
3. Identify areas where they are stalled,
stuck or stopped in P.R./Internet marketing and get unstuck.
4. Create an action plan of what is
required to be successful in P.R./Internet marketing.
5. Have a list of resources to support
future actions.
6. Get questions answered.
Requests:
Participants bring the following:
1. Tablet or notebook and pen.
2. Bring with them answers to a set of
questions so they get the most value out of the workshop. This is optional.
Answering the questions will enhance and turbo charge the value received from
the workshop.
3. A business card, letterhead, marketing
flyer or brochure and any other company materials that could be evaluated or
used during the workshop.
4. QUESTIONS to answer and bring to the
workshop (if desired)
a. What is the message you want to convey
in your PR or marketing campaign?
b. What is your mission?
c. What values do you hold?
d. How can you help people? What problems
do people have that you can help them with?
e. Who is your target market? What is the
profile of the customer or consumer you are trying to reach in your PR/Internet
marketing program?
f. What are your goals? What are you
trying to accomplish through PR/Internet marketing?
This will be a dynamic and powerful workshop! Come and join us engage in a powerful conversation about how to reach those people who you want to reach!
Love,
Lisa
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