Technology is changing how we do business. How does social media and the internet impact where and how you reach your customers, your users, or your community? Where are you stuck in getting the word out on what you are engaged in? What is the message you want to convey to others? On Monday, May 24th the Global Abundance Alliance is sponsoring a Workshop on Public Relations and Internet Marketing from 9:00 AM to 4:00 PM at the Terrace Cafe at Best Western El Rancho Inn in Millbrae, California. For individuals in the Bay area who could use support in public relations, getting their message out or who are just getting their feet wet in technology and social media - this workshop is ideal and priced right at $35.00 for students, $50.00 for GAA members, and $60.00 for non-members who register by May 16th. That cost includes a lunch during the workshop. Workshop fees go up after May 16th.
Below is the Workshop Agenda, Objectives as well as what participants can do to be prepared for the Workshop and getting the most value. More information is available on the wiki site: http://globalpromises.wikispaces.com/Workshop2010 or contact me for more information. I will be presenting the workshop for the GAA as a service and contribution to the public.
Overall
mission of the workshop:
To empower individuals in getting their message out to the communities they
want to be connected to and reach.
Getting
Your Message Out: Public Relations 101 and Social/Internet
Marketing
This workshop is designed to empower
individuals with the logistics and specifics of how to get their message out to
the communities and people they want to reach.
Agenda:
9:45 AM - Setting the Stage for getting your message out
11:15 AM – Technology Basics
12:00 PM – 1:00 PM Lunch
1:00 – Technology Basics – continued
1:30 PM – P.R. Agency Secret Weapons
& Resources
2:30 PM – Putting It All Together
3:00 P.M. Questions & Answers
& Hands-On Feedback
4:00 PM – Workshop Concludes
1. To explain and explore basic and
advanced aspects of Public Relations and internet and social marketing in
today’s environment.
2. To identify elements that are critical
to success in a P.R./Internet marketing environment.
3. To identify areas of opportunity to
grow and develop action plans with the P.R./Internet marketing area.
4. To identify resources for support.
5. To create a positive feeling of
excitement and enthusiasm and a ‘can-do’ attitude among the participants.
6. To address resistance to technology.
Participants
will be able to:
1. Expand their understanding of
PR/Internet marketing in today’s environment.
2. Expand their vocabulary relative to
PR/Internet marketing.
3. Identify areas where they are stalled,
stuck or stopped in P.R./Internet marketing and get unstuck.
4. Create an action plan of what is
required to be successful in P.R./Internet marketing.
5. Have a list of resources to support
future actions.
6. Get questions answered.
Requests:
Participants bring the following:
1. Tablet or notebook and pen.
2. Bring with them answers to a set of
questions so they get the most value out of the workshop. This is optional.
Answering the questions will enhance and turbo charge the value received from
the workshop.
3. A business card, letterhead, marketing
flyer or brochure and any other company materials that could be evaluated or
used during the workshop.
4. QUESTIONS to answer and bring to the
workshop (if desired)
a. What is the message you want to convey
in your PR or marketing campaign?
b. What is your mission?
c. What values do you hold?
d. How can you help people? What problems
do people have that you can help them with?
e. Who is your target market? What is the
profile of the customer or consumer you are trying to reach in your PR/Internet
marketing program?
f. What are your goals? What are you
trying to accomplish through PR/Internet marketing?
Not everyone can be successful in internet marketing. Just like any form of marketing, it can be a double-edge sword. But if you learn the ins and outs of if, it can be a great tool. That's why these learning workshops are so crucial.
Posted by: Masako Gun | August 12, 2011 at 01:58 PM
While I have no food allergies (though I am a picky vegetarian), I want to point out to your more business-minded readers what a fantastic opportunity this was, and urge them to look into future events. I attended the Natural Products Expo East in 2009 and 2010 and the place was full of gluten-free, allergen free, and other specialty foods. Almost every one of these companies I spoke to sold online, and almost none of them were interested in learning to do it better. I understand that these businesses are started out of passion, necessity, or some other interest other than marketing... but there's plenty of opportunity because so few are truly engaged online. Furthermore, there is a "causal link" between Google search and a purchase of ANY product, and it is MUCH more powerful when it comes to specialty foods because often they are a need rather than a want. Every time someone finds out they have a food allergy, they or their parents is searching to find new foods to buy, and each time this happens there are hundreds of opportunities to provide a solution in the form of allergy-friendly food.
Posted by: Internet Marketing | January 31, 2011 at 05:32 PM